There’s a great blog post over at beblunt.com about whether or not your company has a soul.
It’s easy to know a soulful company when you walk into one. I’m not talking about post-industrial chic or foosball tables or pets running freely through the office. I’m talking about the collective demeanor of the people you pass in the halls. There’s an easy yet authentic confidence that starts at the top, an unarticulated yet palpable sense of freedom and possibility. You wonder at how they can be so blunt, so revealing in the way they blog and tweet and communicate to the outside world. They don’t keep anything under wraps. Why should they? They have nothing to hide. The sky is literally the limit, and you walk out of their offices dreaming of ways through which you can latch onto a part of their inexorable upward momentum.
I left Critical Mass for a company that I believed had soul. Turned out – like so many others since me – I fell for the bait and created a nice black hole in my career path. Having returned to Critical Mass I realized that CM has more soul than any other agency claiming to have it. I love my job, my work and my portfolio is better as a result of it.
