jeremyfoster.ca

25 Nov, 2009

Rupert Murdoch has it backwards

Posted by: j3r3my In: Advertising

In response to Rupert Murdoch (CEO of Fox News) announcing that he’s considering removing all of NewsCorp’s news from Google and put it all up on Microsoft’s Bing… Seth Godin has summed it up pretty much right on the money:

You don’t charge the search engines to send people to articles on your site, you pay them.

If you can’t make money from attention, you should do something else for a living. Charging money for attention gets you neither money nor attention.

Essentially what this means is that Microsoft would pay Murdoch for exclusive rights to list his newsfeed content on the Bing search engine. What he hasn’t thought about is what is in the best interests of the consumer… I use google reader to aggregate all the news feeds I subscribe to. If this were to go forward, I’d have to use Bing to view any news that has been paid to be listed exclusively on Microsoft’s service…. No sir, I don’t like it – I don’t like it one bit.

3 Responses to "Rupert Murdoch has it backwards"

1 | Geoff

November 25th, 2009 at 4:08 pm

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That might be the first time I agree with Seth. Entirely.

2 | Lalit

November 25th, 2009 at 9:01 pm

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Rupert’s view is that Google is a publisher and they steal their news and serve it for free to their subscribers and earn advertiser revenue. Rupert is right.

I think Google can buy news from Reuters or Any other news agency and serve it. FoxNews can get itself delisted. If I was Google I will provide Open API to Fox to do it themselves. In fact many of the Fox video’s are listed on Youtube site which can delisted simply by reporting abuse. Why is NewsCorp not spending time to do that, it is simple and efficient.

3 | j3r3my

November 26th, 2009 at 11:32 am

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@Lalit – This is how the internet works. Google just finds it better than anyone else. What Rupert doesn’t understand is just that – the internet is a cloud of information. If Rupert thinks Google is a publisher does that make myself and every other content creating web-developer a publisher too?



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