Since the Vancouver 2010 Olympics came to a close and Canada finished with its best medal-count ever setting a record for the most medals received for a host country and most gold medals, there’s been a lot of talk about the “Own the Podium” (OTP) campaign. This was introduced in 2005 and provided transparency for the traditional providers as well as Corporate providers of funds to National Sports Development Associations into where their money was to be spent.
After the first week of competition, I was skeptical of the OTP as the results were nowhere near where they were predicted to be. But as the games closing drew nearer the Canadian athletes finished very strong and proved me and many other Canadians wrong about our ability to “own the podium”.
One concern I saw with this was the affiliation of Corporate funding to events. I would hate to hear something like: “This gold medal in Men’s downhill brought to you by Bell Canada….”. There should only be one logo affiliated with any result in the Olympics – Winter or Summer and it is that of our National Flag. Every brand I’ve worked with wants their logo splashed and tagline read with every success they accomplish and my worry is that this is where the Olympic Games are headed…. As many media reports pointed out – The Olympics are a big business.
Canada achieved a better result because of not-only the usual sponsors but because more people got involved with local and school-level sports development. There was more money for kids to learn how to ski, luge, skate and curl and many people got out of the proverbial armchair, rolled their sleeves up and helped develop the athletes that brought home Gold Medals in Vancouver.
This brings me to the (perhaps) crowning achievement of the Canadian team, the Men’s Hockey team winnning Gold. CBC published the credo that adorned their dressing-room wall and it’s a testament to the will and determination they showed in battling through each round to meet the US Men’s team again in the final game:
- LEAVE NO DOUBT
- That this is our game.
- That this is our time.
- That 14 days in February will be 2 weeks for the ages.
- That every day counts.
- That every meeting matters.
- That every practice makes a difference.
- That each one of us will rise to every occasion.
- That this isn’t about us, it’s about our country.
- That we know 33 million Canadians will attend every game.
- That home ice is an advantage.
- That nothing can distract us.
- That nothing will stop us.
- That our determination will define us.
- That we are built to win.
- That we are a team of character.
- That we are a team of destiny.
- So let the world be warned on February 28, 2010, we will …
- LEAVE NO DOUBT
