jeremyfoster.ca

In response to a letter that Doug Riches posted on his blog about Earl’s restaurants only catering to a ‘majority’ demographic in the areas the restaurants are situated, there is one sentence that absolutely blows me away. No matter which position we take, one group of customers is going to stop visiting us. There is [...]

Since the Vancouver 2010 Olympics came to a close and Canada finished with its best medal-count ever setting a record for the most medals received for a host country and most gold medals, there’s been a lot of talk about the “Own the Podium” (OTP) campaign. This was introduced in 2005 and provided transparency for [...]

There’s a great blog post over at beblunt.com about whether or not your company has a soul. It’s easy to know a soulful company when you walk into one. I’m not talking about post-industrial chic or foosball tables or pets running freely through the office. I’m talking about the collective demeanor of the people you [...]

On Monday I wrote about the new offensive Pepsi Max ads that were running in Europe. Many people found them quite offensive including myself and apparently Pepsi is using social networking to its advantage to apologize for the inappropriate ad run.

This is just mind-bendingly cool.

This morning I stumbled upon an interesting ad campaign for Pepsi Max. Despite the fact that it’s a cartoon character, I think the fact that “suicide humour” is being used to sell the product may not be a wise approach. I’m not sure who the target market of this ad is or what they’re trying [...]