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On Monday I wrote about the new offensive Pepsi Max ads that were running in Europe. Many people found them quite offensive including myself and apparently Pepsi is using social networking to its advantage to apologize for the inappropriate ad run.

This morning I stumbled upon an interesting ad campaign for Pepsi Max. Despite the fact that it’s a cartoon character, I think the fact that “suicide humour” is being used to sell the product may not be a wise approach. I’m not sure who the target market of this ad is or what they’re trying [...]